A Trademark, like a mystical talisman of old, is imbued with the power to protect its possessor from unscrupulous tactics of competitors. While this power is wielded by the provider of the service or product, the degree of power is determined by the consuming population. In other words, does your Trademark or Servicemark draw a line in the mind of the consumer between your product and you as the origin of that product?
Early in building a business, trademark registration is often set to the side. Later, as the business becomes established and stable, attention often shifts to a more long-term perspective. Federal registration is a worthwhile investment. There is some cost in initially obtaining registration, but after that, trademarks maintained with periodic fees do not expire as long as they are used. Owning a registered trademark provides a National remedy against competitors who may try to capitalize on your hard-earned goodwill. Specifically, they prevent others from using your trademark in a way that would likely confuse the customer as to the origin of the goods. Most commonly, this is when a competitor produces goods that are intended to make customers think that they are buying your ‘genuine article’.
At Hibbs Law, LLC, we can walk you through the process of determining what logos, words, and characteristics you should trademark; of obtaining trademark rights through state and federal registration; and of evaluating your sentry procedures, maintaining your mark, and enforcing those rights.
“We recently were awarded a trademark and someone tried to challenge its validity with the courts. This came out of nowhere! Furthermore, they were infringing on my trademark.
Genna was recommended to us by a mutual friend. She jumped right in and had strategies to start attacking the case. Her communications were always very timely and she had a great knowledge of trademarks and infringement.
After months of back and forth communications with this company trying to challenge us, I think it was Genna’s keen strategies that caused them to finally back down, and ‘surrender’— and drop the whole case. She did a great job positioning our arguments, and at the end of the day, they knew they could not win.
We highly recommend Genna Hibbs!”
Co-Founder and Owner,
Best Gay Travel Guides Online Publishing
As a founder of a lean startup with limited knowledge about IP’s and trademarks, Genna has patiently explained each step of our US and international trademarks for our bandage brad. When a patent troll came knocking, she systematically silenced his meritless case, but more importantly, eased our minds to focus on the continued tasks at hand. She’s been there to handle our contract agreements and even the occasional ‘what would you do’ calls that come with the territory. That and a jar of homemade spaghetti sauce from her tomato garden, and you’ve got a one-of-a-kind advocate in your corner
Tru-Colour Products, LLC
Genna has been an incredible resource for our organization. In the complex world of health care regulations, she has been invaluable as a navigator and adviser, helping us to ensure that we are not only compliant with regulatory requirements but that we also have strong measures in place for the safety of our clients and the overall health of our organization.
Clinical Services Director
Chicago Women's Health Center
“Youth in our community (State of Washington) created a marijuana prevention messaging campaign called, ‘Weed Can Wait’. In order to protect the integrity of the message, our team decided to trademark the message. Ms. Hibbs provided pro bono consultation and assistance in navigating the intellectual property rights laws, ultimately assisting us to trademark two campaigns. We are incredibly grateful for Ms. Hibbs’s kindness, professionalism, and expertise.”